Cebu Pacific Fuels Philippine Tourism with “Discover More to Love” Partnership

Cebu Pacific President and Chief Commercial Officer Xander Lao (left) and Chief Marketing and Customer Experience Officer Candice Iyog (right) meet with Tourism Secretary Dita Angara-Mathay (center) to champion the Department of Tourism’s “Discover More to Love” campaign.

Cebu Pacific Fuels Philippine Tourism with “Discover More to Love” Partnership

By Bing Jabadan – TheNATIONWEEK.com | July 17, 2026

MANILA, Philippines – Cebu Pacific (PSE: CEB), the nation’s leading airline, is enhancing domestic travel by partnering with the Department of Tourism (DOT) for its transformative “Discover More to Love” campaign. This strategic alliance reaffirms their shared commitment to inspiring Filipinos to explore the unparalleled beauty and rich heritage of their country.

The “Discover More to Love” campaign, led by newly appointed Tourism Secretary Dita Angara-Mathay, aligns with CEB’s own “Discover Juan by Juan” initiative. Both programs highlight the Philippines’ diverse cultures, historical legacies, and authentic experiences. This collaboration signals a renewed national focus on fostering meaningful journeys and rediscovering the Philippines through an enriched perspective.

Cebu Pacific serves as a key enabler of the DOT’s vision, making domestic exploration accessible through its commitment to year-round low fares, frequent seat sales, and an extensive domestic network. Beyond affordability, the airline enhances the travel experience through partnerships with hotels, local businesses, and wellness brands, inviting travelers to explore each destination’s unique offerings.

As a testament to this commitment, CEB is launching an exclusive seat sale, offering one-way base fares to select domestic destinations from Manila and Clark for as low as PHP 188. This exceptional offer, valid until July 17, covers travel through November 30, 2026, making dream destinations a reality.

Candice Iyog, CEB Chief Marketing and Customer Experience Officer, emphasized the airline’s enduring partnership: “Cebu Pacific has consistently been at the forefront of expanding accessibility across the Philippines, making travel a tangible reality for every Filipino. We are proud to champion the ‘Discover More to Love’ campaign, democratizing the exploration of the unique destinations that define our nation.”

She further articulated the broader impact: “As we expand connectivity and channel more travelers to both established gems and emerging destinations, we cultivate greater opportunities for local communities, strengthen tourism businesses, and uplift the livelihoods of countless Filipinos who depend on a vibrant tourism industry.”

For three decades, CEB has been instrumental in advancing Philippine tourism, unlocking destinations through affordable fares and extensive domestic reach. From the pristine beaches of Siargao to the stunning lagoons of Coron and El Nido, the airline has been a vital conduit, providing economic support to local communities, sustaining jobs, and aligning with the government’s vision for a robust domestic tourism sector.

With a network spanning 35 domestic destinations across Luzon, Visayas, and Mindanao, Cebu Pacific continues to forge vital connections, empowering every Filipino to discover the endless wonders that make the Philippines an extraordinary nation worth exploring.

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